3 Minute Reading Inhale & Exhale, today is International Yoga day! Today we celebrate peace and harmony as we discuss how yoga came about. Yoga is a group of physical, mental, and spiritual practices or disciplines that originates in ancient India. It started during the Indus-Sarasvati civilization and it can be tracked down to northern...
Category: Business Trends
HAVE YOU EVER WONDER WHERE LOYALTY PROGRAMS CAME FROM?
8 Minute Reading Loyalty programs are so common nowadays that we tend to assume they were always there. We have them in our favorite coffee shop, the website we use to book our next vacations, and even at our closest grocery shop but, unlike what one might expect, they are quite recent; especially if you...
HOW TO FACE PROCRASTINATION, THE BOOGEYMAN OF WORK
9 Min. Reading Procrastination is a habit and, like all habits, it is hard to break. Unlike what intuition might suggest, research shows it is more a matter of feelings-control than of self-control. Here are some tips to understand procrastination and start overcoming it. Sometimes we feel like we are not ready to take on...
WHY WORKING IN CONSULTING IS THE NEW GO TO
4 Minute Reading Did you know the consulting industry is one of many industries that are now hiring more than ever before? For the past year, companies have been making some pretty big changes in their businesses as covid-19 brought a change to our entire society. It’s because of this that departments are looking to...
YOUR VIRTUAL EVENTS NEED REAL-TIME DATA AND THAT IS NON NEGOTIABLE
6 Min. Reading The world of Virtual Events has grown significantly over the past year, and it is not going away any time soon, not even now that the pandemic is starting to recede due to scientist and medical personnel having more knowledge of the virus and to the vaccination efforts. During the last year,...
GREAT, THE INTERACTIVE VIDEO CAMPAIGN IS OUT, BUT DID IT WORK?
6 Min. ReadingPutting together an eye-catching interactive video that captures your audience’s attention is only half of the work. I agree it is a very complex half, considering you only have an average of 8 seconds before most people quit, but still, the job is not done. Once the video is out, you need to know...
“EMPOWERED WOMEN EMPOWER OTHER WOMEN.”
4.5 Min. Reading “Empowered women empower other women,” – Rhonda Morris Yesterday, Andrea Maza from Mexico made history for her and her country. She was crowned Miss Universe 2021. As many of you know, we are launching iGrowSuccess, a community that focuses on empowering women in different professional fields. iGrowSuccess Is a community of impressive,...
YOU’VE HEARD ABOUT B2B & B2C BUT HOW ABOUT H2H?
5 Min. Reading The most popular acronyms in the marketing world are B2B and B2C. However, over the past few years, a new way to understand marketing dynamics has become more popular every time: H2H. But what is it? H2H stands for Human to Human. This movement was found by Bryan Kramer, the author of Shareology:...
THE CRUCIAL ROLE OF CORPORATE SOCIAL RESPONSIBILITY
4 Min. Reading The marketing world frequently sees Corporate Social Responsibility (CSR) as a means for a company to work on its public image, save costs, and engage employees. But the reality is more complex. For a company’s CSR program to work, it has to put people first. That means the company has to connect...