6 Min. Reading The world of Virtual Events has grown significantly over the past year, and it is not going away any time soon, not even now that the pandemic is starting to recede due to scientist and medical personnel having more knowledge of the virus and to the vaccination efforts. During the last year,...
6 Min. ReadingPutting together an eye-catching interactive video that captures your audience’s attention is only half of the work. I agree it is a very complex half, considering you only have an average of 8 seconds before most people quit, but still, the job is not done. Once the video is out, you need to know...
4.5 Min. Reading “Empowered women empower other women,” – Rhonda Morris Yesterday, Andrea Maza from Mexico made history for her and her country. She was crowned Miss Universe 2021. As many of you know, we are launching iGrowSuccess, a community that focuses on empowering women in different professional fields. iGrowSuccess Is a community of impressive,...
5 Min. Reading The most popular acronyms in the marketing world are B2B and B2C. However, over the past few years, a new way to understand marketing dynamics has become more popular every time: H2H. But what is it? H2H stands for Human to Human. This movement was found by Bryan Kramer, the author of Shareology:...
4 Min. Reading The marketing world frequently sees Corporate Social Responsibility (CSR) as a means for a company to work on its public image, save costs, and engage employees. But the reality is more complex. For a company’s CSR program to work, it has to put people first. That means the company has to connect...
4 Min. Reading WeWork was founded in 2010 in the United States, with the vision of creating workspaces where different individuals and companies come together to grow alongside each other. Over the years WeWork has grown into a global network creating flexible, inspiring, and safety-focused spaces. Not only has it helped Fortune 500 companies and...
5 Min. Reading We have all seen 360º videos and panoramic photos, but let’s take a moment to look back on their origin, so we can think about their future later. As is the case with traditional video, the 360º version is the natural evolution of still 360º images. On the other hand, panoramic pictures...
7 Min. Reading A team’s productivity during the first and second quarters of the year is crucial. It is the best moment to make changes in work dynamics and evaluate past goals; it comes with the new-year energy. But making its effects last is a matter of leadership technique, not only if your team members’...
5 Min. Reading Webinars are a fundamental marketing tool, even more so since the pandemic began because now we are spending more time in front of screens. As it happens with any other event, details can make the difference between a webinar where attendants feel as if they have lost their time or one they...
