9 Min. Reading The principle that finding a new customer is more expensive than keeping an existing one is well-known. Companies have developed a broad repertoire of strategies to comply with it. From giving freebies to loyal customers to sending personalized hand-written notes and developing fully structured loyalty programs, the options are endless. However, customer...
8 Minute Reading Loyalty programs are so common nowadays that we tend to assume they were always there. We have them in our favorite coffee shop, the website we use to book our next vacations, and even at our closest grocery shop but, unlike what one might expect, they are quite recent; especially if you...
9 Min. Reading Procrastination is a habit and, like all habits, it is hard to break. Unlike what intuition might suggest, research shows it is more a matter of feelings-control than of self-control. Here are some tips to understand procrastination and start overcoming it. Sometimes we feel like we are not ready to take on...
6 Min. Reading The world of Virtual Events has grown significantly over the past year, and it is not going away any time soon, not even now that the pandemic is starting to recede due to scientist and medical personnel having more knowledge of the virus and to the vaccination efforts. During the last year,...
6 Min. ReadingPutting together an eye-catching interactive video that captures your audience’s attention is only half of the work. I agree it is a very complex half, considering you only have an average of 8 seconds before most people quit, but still, the job is not done. Once the video is out, you need to know...
5 Min. Reading The most popular acronyms in the marketing world are B2B and B2C. However, over the past few years, a new way to understand marketing dynamics has become more popular every time: H2H. But what is it? H2H stands for Human to Human. This movement was found by Bryan Kramer, the author of Shareology:...
5 Min. Reading We have all seen 360º videos and panoramic photos, but let’s take a moment to look back on their origin, so we can think about their future later. As is the case with traditional video, the 360º version is the natural evolution of still 360º images. On the other hand, panoramic pictures...
7 Min. Reading A team’s productivity during the first and second quarters of the year is crucial. It is the best moment to make changes in work dynamics and evaluate past goals; it comes with the new-year energy. But making its effects last is a matter of leadership technique, not only if your team members’...
5 Min. Reading Webinars are a fundamental marketing tool, even more so since the pandemic began because now we are spending more time in front of screens. As it happens with any other event, details can make the difference between a webinar where attendants feel as if they have lost their time or one they...
