This article will talk about the importance and process of creating brand awareness.
Author: Ana Maria Enciso (Ana Maria Enciso)
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WANT TO ENGAGE WITH YOUR AUDIENCE? USE INTERACTIVE VIDEOS
Audience engagement is at the base of every marketing effort. However, the path to building that precious audience engagement is long and not always so clear. Hence, the more ideas you have to achieve that, the merrier, and interactive videos are a great mechanism to do it. The case for interactive videos The very first...
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5 CREATIVE WAYS TO INCORPORATE SPONSORSHIPS IN YOUR VIRTUAL EVENT
As the world of virtual events develops, it is on us to keep looking for exciting and creative ways to attract sponsors and attendees. Here are five ideas you might want to try.
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5 CUSTOMER RETENTION PRINCIPLES YOU SHOULD WORK BY
9 Min. Reading The principle that finding a new customer is more expensive than keeping an existing one is well-known. Companies have developed a broad repertoire of strategies to comply with it. From giving freebies to loyal customers to sending personalized hand-written notes and developing fully structured loyalty programs, the options are endless. However, customer...
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HAVE YOU EVER WONDER WHERE LOYALTY PROGRAMS CAME FROM?
8 Minute Reading Loyalty programs are so common nowadays that we tend to assume they were always there. We have them in our favorite coffee shop, the website we use to book our next vacations, and even at our closest grocery shop but, unlike what one might expect, they are quite recent; especially if you...
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HOW TO FACE PROCRASTINATION, THE BOOGEYMAN OF WORK
9 Min. Reading Procrastination is a habit and, like all habits, it is hard to break. Unlike what intuition might suggest, research shows it is more a matter of feelings-control than of self-control. Here are some tips to understand procrastination and start overcoming it. Sometimes we feel like we are not ready to take on...
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YOUR VIRTUAL EVENTS NEED REAL-TIME DATA AND THAT IS NON NEGOTIABLE
6 Min. Reading The world of Virtual Events has grown significantly over the past year, and it is not going away any time soon, not even now that the pandemic is starting to recede due to scientist and medical personnel having more knowledge of the virus and to the vaccination efforts. During the last year,...
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GREAT, THE INTERACTIVE VIDEO CAMPAIGN IS OUT, BUT DID IT WORK?
6 Min. ReadingPutting together an eye-catching interactive video that captures your audience’s attention is only half of the work. I agree it is a very complex half, considering you only have an average of 8 seconds before most people quit, but still, the job is not done. Once the video is out, you need to know...
