5.6 Min. Read As offices resume work from the holiday break, many people are facing the question of how to return safely to the office. As useful as home office might be, it is no piece of cake, and it can only replace in-person work up to a certain point. Getting your team together might...
4.5 Min. Read The UN declared 2021 as the International Year of Creative Economy for Sustainable Development because the orange or creative economy (with its components of creativity, technology, and innovation) is an indispensable path to achieving the UN’s seventeen Sustainable Development Goals set for 2030. In this context, it is worth asking about the...
5 Min. Read One of the questions we all have right now is how to carry on with our family celebrations despite the pandemic. By now, we are months into having friends and family meetings through video calls, but we still wonder how to make something special out of the ones we are about to...
3 Min. Read Videos are excellent communication, marketing, and learning tools, besides being an amazing art form. In the marketing world, videos are –and will continue to be– widely used as they have a particular capability to move people’s feelings and motivate them to act. Videos, unlike other media, integrate two of our most engaging...
We’ve all been through jobs where we didn’t feel right. We’ve all had an idea, and the boss has taken it over; we’ve worked overtime, and no one has been interested, or we’ve had to do a repetitive task that, however necessary, didn’t give us any joy. Everyone has dealt with it in the best...
Marketing, to put it simply, is working with people’s motivations to take action. Whether it is to buy a product, donate work-hours to an NGO, take an online course, or listen to a song. To do this, marketing experts have several resources under their belt, and gamification is one of them. Gamification is an important...
October is Breast Cancer Awareness Month. Before it ends, we would like to call attention to the challenges cancer patients are currently facing and the duty we have to contribute to the fight against cancer. The stress the pandemic has posed on healthcare systems over the globe is widely known. As SARS-COV-2, the virus that...
Corporate videos are great marketing tools, but in order to get the best of them, there are some basic mistakes you should avoid. Producing and promoting a corporate video is a time and money investment: you want to get the highest possible revenue. Focusing on your product or service instead of the customer While planning...
A good work environment is critical for productivity: no one can work properly and deliver while being miserable at work. Let alone trying to be creative or develop new products and strategies. Positive work environments are necessary for fixing problems. However, how companies work for cultivating a positive work environment will determine its effectiveness: positivity...
