Author: Ana Maria Enciso (Ana Maria Enciso)

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TECHNOLOGY AND CREATIVITY WILL BE ESSENTIAL FOR A SUSTAINABLE FUTURE, SAYS THE UN
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TECHNOLOGY AND CREATIVITY WILL BE ESSENTIAL FOR A SUSTAINABLE FUTURE, SAYS THE UN

4.5 Min. Read The UN declared 2021 as the International Year of Creative Economy for Sustainable Development because the orange or creative economy (with its components of creativity, technology, and innovation) is an indispensable path to achieving the UN’s seventeen Sustainable Development Goals set for 2030. In this context, it is worth asking about the...

FIVE IDEAS FOR HOSTING YOUR VIRTUAL FAMILY EVENTS
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FIVE IDEAS FOR HOSTING YOUR VIRTUAL FAMILY EVENTS

5 Min. Read One of the questions we all have right now is how to carry on with our family celebrations despite the pandemic. By now, we are months into having friends and family meetings through video calls, but we still wonder how to make something special out of the ones we are about to...

HOW DO TRADITIONAL VIDEOS DIFFER FROM INTERACTIVE VIDEOS
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HOW DO TRADITIONAL VIDEOS DIFFER FROM INTERACTIVE VIDEOS

3 Min. Read Videos are excellent communication, marketing, and learning tools, besides being an amazing art form. In the marketing world, videos are –and will continue to be– widely used as they have a particular capability to move people’s feelings and motivate them to act. Videos, unlike other media, integrate two of our most engaging...

WHY RECOGNITION IS SO IMPORTANT TO US
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WHY RECOGNITION IS SO IMPORTANT TO US

We’ve all been through jobs where we didn’t feel right. We’ve all had an idea, and the boss has taken it over; we’ve worked overtime, and no one has been interested, or we’ve had to do a repetitive task that, however necessary, didn’t give us any joy. Everyone has dealt with it in the best...

Gami…what? What is gamification?
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Gami…what? What is gamification?

Marketing, to put it simply, is working with people’s motivations to take action. Whether it is to buy a product, donate work-hours to an NGO, take an online course, or listen to a song. To do this, marketing experts have several resources under their belt, and gamification is one of them. Gamification is an important...

5 MISTAKES YOU SHOULD AVOID IN A CORPORATE VIDEO
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5 MISTAKES YOU SHOULD AVOID IN A CORPORATE VIDEO

Corporate videos are great marketing tools, but in order to get the best of them, there are some basic mistakes you should avoid. Producing and promoting a corporate video is a time and money investment: you want to get the highest possible revenue.  Focusing on your product or service instead of the customer While planning...

BUILDING A POSITIVE WORK ENVIRONMENT. TIP: DON’T FORCE IT
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BUILDING A POSITIVE WORK ENVIRONMENT. TIP: DON’T FORCE IT

A good work environment is critical for productivity: no one can work properly and deliver while being miserable at work. Let alone trying to be creative or develop new products and strategies. Positive work environments are necessary for fixing problems. However, how companies work for cultivating a positive work environment will determine its effectiveness: positivity...