Author: Ana Maria Enciso (Ana Maria Enciso)

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5 CUSTOMER RETENTION PRINCIPLES YOU SHOULD WORK BY
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5 CUSTOMER RETENTION PRINCIPLES YOU SHOULD WORK BY

9 Min. Reading The principle that finding a new customer is more expensive than keeping an existing one is well-known. Companies have developed a broad repertoire of strategies to comply with it. From giving freebies to loyal customers to sending personalized hand-written notes and developing fully structured loyalty programs, the options are endless. However, customer...

HOW TO FACE PROCRASTINATION, THE BOOGEYMAN OF WORK
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HOW TO FACE PROCRASTINATION, THE BOOGEYMAN OF WORK

9 Min. Reading Procrastination is a habit and, like all habits, it is hard to break. Unlike what intuition might suggest, research shows it is more a matter of feelings-control than of self-control. Here are some tips to understand procrastination and start overcoming it. Sometimes we feel like we are not ready to take on...

YOU’VE HEARD ABOUT B2B & B2C BUT HOW ABOUT H2H?
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YOU’VE HEARD ABOUT B2B & B2C BUT HOW ABOUT H2H?

5 Min. Reading The most popular acronyms in the marketing world are B2B and B2C. However, over the past few years, a new way to understand marketing dynamics has become more popular every time: H2H. But what is it? H2H stands for Human to Human. This movement was found by Bryan Kramer, the author of Shareology:...

A 360° VIEW INTO YOUR CLIENTS’ FUTURE HOME
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A 360° VIEW INTO YOUR CLIENTS’ FUTURE HOME

5 Min. Reading We have all seen 360º videos and panoramic photos, but let’s take a moment to look back on their origin, so we can think about their future later.  As is the case with traditional video, the 360º version is the natural evolution of still 360º images. On the other hand, panoramic pictures...

FIVE TIPS FOR AN UNFORGETTABLE WEBINAR
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FIVE TIPS FOR AN UNFORGETTABLE WEBINAR

5 Min. Reading Webinars are a fundamental marketing tool, even more so since the pandemic began because now we are spending more time in front of screens. As it happens with any other event, details can make the difference between a webinar where attendants feel as if they have lost their time or one they...