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THE YEAR OF THE UNEXPECTED
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THE YEAR OF THE UNEXPECTED

7 Min. Read 2020 was indeed a different year. It was THE year to learn how to be strong, how to innovate, how to learn digitalization, how to appreciate everything we already had, how to grow while isolating yourself, and much more.  If you ask me, 2020 was the year of the unexpected. It was...

FIVE IDEAS FOR HOSTING YOUR VIRTUAL FAMILY EVENTS
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FIVE IDEAS FOR HOSTING YOUR VIRTUAL FAMILY EVENTS

5 Min. Read One of the questions we all have right now is how to carry on with our family celebrations despite the pandemic. By now, we are months into having friends and family meetings through video calls, but we still wonder how to make something special out of the ones we are about to...

HOW DO TRADITIONAL VIDEOS DIFFER FROM INTERACTIVE VIDEOS
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HOW DO TRADITIONAL VIDEOS DIFFER FROM INTERACTIVE VIDEOS

3 Min. Read Videos are excellent communication, marketing, and learning tools, besides being an amazing art form. In the marketing world, videos are –and will continue to be– widely used as they have a particular capability to move people’s feelings and motivate them to act. Videos, unlike other media, integrate two of our most engaging...

THE POWER OF HABITS IN OUR EVERYDAY AND BUSINESS
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THE POWER OF HABITS IN OUR EVERYDAY AND BUSINESS

9 Min. Read Have you ever stopped to think that the way you act, from the time you wake up until you go to bed, is defined by your habits? You wake up, open your eyes, and probably do the following: take your cell phone, check your messages, social media, and only then you get...

WHY RECOGNITION IS SO IMPORTANT TO US
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WHY RECOGNITION IS SO IMPORTANT TO US

We’ve all been through jobs where we didn’t feel right. We’ve all had an idea, and the boss has taken it over; we’ve worked overtime, and no one has been interested, or we’ve had to do a repetitive task that, however necessary, didn’t give us any joy. Everyone has dealt with it in the best...

Gami…what? What is gamification?
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Gami…what? What is gamification?

Marketing, to put it simply, is working with people’s motivations to take action. Whether it is to buy a product, donate work-hours to an NGO, take an online course, or listen to a song. To do this, marketing experts have several resources under their belt, and gamification is one of them. Gamification is an important...

5 MISTAKES YOU SHOULD AVOID IN A CORPORATE VIDEO
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5 MISTAKES YOU SHOULD AVOID IN A CORPORATE VIDEO

Corporate videos are great marketing tools, but in order to get the best of them, there are some basic mistakes you should avoid. Producing and promoting a corporate video is a time and money investment: you want to get the highest possible revenue.  1. Focusing on your product or service instead of the customer While...

HISPANIC HERITAGE MONTH
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HISPANIC HERITAGE MONTH

Today marks the last day of Hispanic Heritage Month. However, we want to ensure that before this month dedicated to the Hispanic Culture comes to an end, we all understand why it was so important to us.  As described by Hispanicheritagemonth.gov,  “National Hispanic Heritage Month traditionally honors the cultures and contributions of both Hispanic and...