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Gami…what? What is gamification?
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Gami…what? What is gamification?

Marketing, to put it simply, is working with people’s motivations to take action. Whether it is to buy a product, donate work-hours to an NGO, take an online course, or listen to a song. To do this, marketing experts have several resources under their belt, and gamification is one of them. Gamification is an important...

5 MISTAKES YOU SHOULD AVOID IN A CORPORATE VIDEO
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5 MISTAKES YOU SHOULD AVOID IN A CORPORATE VIDEO

Corporate videos are great marketing tools, but in order to get the best of them, there are some basic mistakes you should avoid. Producing and promoting a corporate video is a time and money investment: you want to get the highest possible revenue.  Focusing on your product or service instead of the customer While planning...

HISPANIC HERITAGE MONTH
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HISPANIC HERITAGE MONTH

Today marks the last day of Hispanic Heritage Month. However, we want to ensure that before this month dedicated to the Hispanic Culture comes to an end, we all understand why it was so important to us.  As described by Hispanicheritagemonth.gov,  “National Hispanic Heritage Month traditionally honors the cultures and contributions of both Hispanic and...

THE CHATBOT, YOUR NEW ALLY IN CUSTOMER SERVICE
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THE CHATBOT, YOUR NEW ALLY IN CUSTOMER SERVICE

Artificial intelligence is modifying the business model as we traditionally know it. What used to be based only on offline strategies now needs to encompass strategies for the online world and, even more, unify these two into one. With technology, we have more and more access to consumer data, which allows us to develop more...

BUILDING A POSITIVE WORK ENVIRONMENT. TIP: DON’T FORCE IT
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BUILDING A POSITIVE WORK ENVIRONMENT. TIP: DON’T FORCE IT

A good work environment is critical for productivity: no one can work properly and deliver while being miserable at work. Let alone trying to be creative or develop new products and strategies. Positive work environments are necessary for fixing problems. However, how companies work for cultivating a positive work environment will determine its effectiveness: positivity...

VIRTUAL EVENTS THE WAY THEY SHOULD BE
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VIRTUAL EVENTS THE WAY THEY SHOULD BE

The business world is continuously changing, and in the past few months, we have seen the most significant, fastest transformation in a generation. In the new version of the business world, businesses need to deliver compelling content to their employees, clients, and sales influencers. Still, their target audience is not used to taking long hours...

WHY YOUR VIDEOS MIGHT NEED A TUNE-UP
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WHY YOUR VIDEOS MIGHT NEED A TUNE-UP

Many businesses are increasing their video development to better boost awareness of a product or solution. We, humans, are sensitive creatures; we love to see things that move, a catchy tune, and a beautiful voice. Most people don’t know what it takes to create all of that. We do, from analyzing storyboard timelines to deciding...

WHY DO YOU NEED LOYALTY PROGRAMS?
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WHY DO YOU NEED LOYALTY PROGRAMS?

We are all consumers of some brand, so why not choose a company that rewards you for doing so?  However, which loyalty programs generate a sense of belonging, a need to change our actions to stay with a company, and the opportunity to grow and earn more? Business success always depends on developing a product...