4 Min. Read Imagine you’re the customer. It does not matter if you are B2B or B2C. Customers will still compare their business experience to the best experiences they have had. And when you understand their perspective, you can create the best experiences for them. – Glen Hartman, president of the Americas, Accenture Interactive Glen Hartman...
9 Min. Read Have you ever stopped to think that the way you act, from the time you wake up until you go to bed, is defined by your habits? You wake up, open your eyes, and probably do the following: take your cell phone, check your messages, social media, and only then you get...
Artificial intelligence is modifying the business model as we traditionally know it. What used to be based only on offline strategies now needs to encompass strategies for the online world and, even more, unify these two into one. With technology, we have more and more access to consumer data, which allows us to develop more...
