Category: Business Trends

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THE CHATBOT, YOUR NEW ALLY IN CUSTOMER SERVICE
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THE CHATBOT, YOUR NEW ALLY IN CUSTOMER SERVICE

Artificial intelligence is modifying the business model as we traditionally know it. What used to be based only on offline strategies now needs to encompass strategies for the online world and, even more, unify these two into one. With technology, we have more and more access to consumer data, which allows us to develop more...

BUILDING A POSITIVE WORK ENVIRONMENT. TIP: DON’T FORCE IT
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BUILDING A POSITIVE WORK ENVIRONMENT. TIP: DON’T FORCE IT

A good work environment is critical for productivity: no one can work properly and deliver while being miserable at work. Let alone trying to be creative or develop new products and strategies. Positive work environments are necessary for fixing problems. However, how companies work for cultivating a positive work environment will determine its effectiveness: positivity...

VIRTUAL EVENTS THE WAY THEY SHOULD BE
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VIRTUAL EVENTS THE WAY THEY SHOULD BE

The business world is continuously changing, and in the past few months, we have seen the most significant, fastest transformation in a generation. In the new version of the business world, businesses need to deliver compelling content to their employees, clients, and sales influencers. Still, their target audience is not used to taking long hours...

WHY YOUR VIDEOS MIGHT NEED A TUNE-UP
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WHY YOUR VIDEOS MIGHT NEED A TUNE-UP

Many businesses are increasing their video development to better boost awareness of a product or solution. We, humans, are sensitive creatures; we love to see things that move, a catchy tune, and a beautiful voice. Most people don’t know what it takes to create all of that. We do, from analyzing storyboard timelines to deciding...

WHY DO YOU NEED LOYALTY PROGRAMS?
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WHY DO YOU NEED LOYALTY PROGRAMS?

We are all consumers of some brand, so why not choose a company that rewards you for doing so?  However, which loyalty programs generate a sense of belonging, a need to change our actions to stay with a company, and the opportunity to grow and earn more? Business success always depends on developing a product...

WHEN WE MEET, WE CHANGE THE WORLD
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WHEN WE MEET, WE CHANGE THE WORLD

It’s no secret that events in 2020 are taking a big hit. The pandemic has caused social distancing guidelines, fear in many, and illness to hundreds of thousands. There is simply no way that events will continue to happen in person in 2020. However, this does not mean it is the end. After all, this...

ADAPTING TO THE NEW NORMAL – WORKING FROM HOME, A SERIES
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ADAPTING TO THE NEW NORMAL – WORKING FROM HOME, A SERIES

“The new norm,” I hear this all day long. These past six months have not been what we would consider “normal.” What does that word even mean?  According to the dictionary, “normal“ is “conforming to the standard or the common type; usual; not abnormal; regular; natural.” I guess you can say what we had was...

VIRTUAL EVENTS CHALLENGES – IT’S ALL ABOUT RECOGNITION
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VIRTUAL EVENTS CHALLENGES – IT’S ALL ABOUT RECOGNITION

During the last three months, digital events grew like never before, and our Fortune 500 clients were no exception to that tendency. Hence, we asked them what their needs and expectations were after their experience using conventional event digital platforms. Here is what we learned from them, their challenges, and requirements. Deliver crucial content with...