4.5 Min. Read The UN declared 2021 as the International Year of Creative Economy for Sustainable Development because the orange or creative economy (with its components of creativity, technology, and innovation) is an indispensable path to achieving the UN’s seventeen Sustainable Development Goals set for 2030. In this context, it is worth asking about the...
7 Min. Read 2020 was indeed a different year. It was THE year to learn how to be strong, how to innovate, how to learn digitalization, how to appreciate everything we already had, how to grow while isolating yourself, and much more. If you ask me, 2020 was the year of the unexpected. It was...
5 Min. Read One of the questions we all have right now is how to carry on with our family celebrations despite the pandemic. By now, we are months into having friends and family meetings through video calls, but we still wonder how to make something special out of the ones we are about to...
3 Min. Read Videos are excellent communication, marketing, and learning tools, besides being an amazing art form. In the marketing world, videos are –and will continue to be– widely used as they have a particular capability to move people’s feelings and motivate them to act. Videos, unlike other media, integrate two of our most engaging...
9 Min. Read Have you ever stopped to think that the way you act, from the time you wake up until you go to bed, is defined by your habits? You wake up, open your eyes, and probably do the following: take your cell phone, check your messages, social media, and only then you get...
5 Min. Read There shouldn’t be just one day for us to reflect on how blessed we are. I have always wondered why we designated one day in the year to celebrate, but then I remember the humankind “is always busy.” We are so busy we forget to breathe and acknowledge everything we have accomplished...
We’ve all been through jobs where we didn’t feel right. We’ve all had an idea, and the boss has taken it over; we’ve worked overtime, and no one has been interested, or we’ve had to do a repetitive task that, however necessary, didn’t give us any joy. Everyone has dealt with it in the best...
Marketing, to put it simply, is working with people’s motivations to take action. Whether it is to buy a product, donate work-hours to an NGO, take an online course, or listen to a song. To do this, marketing experts have several resources under their belt, and gamification is one of them. Gamification is an important...
October is Breast Cancer Awareness Month. Before it ends, we would like to call attention to the challenges cancer patients are currently facing and the duty we have to contribute to the fight against cancer. The stress the pandemic has posed on healthcare systems over the globe is widely known. As SARS-COV-2, the virus that...
Corporate videos are great marketing tools, but in order to get the best of them, there are some basic mistakes you should avoid. Producing and promoting a corporate video is a time and money investment: you want to get the highest possible revenue. 1. Focusing on your product or service instead of the customer While...
