Lead generation is the lifeblood of any company’s sales and the bread and butter of marketing teams. But regardless how necessary it may be, it is not simple to achieve. Here is a brief introduction to the topic.

The term lead generation has been getting stronger in the last few years, and has also been evolving with new technologies. Lead generation helps companies to create a database of customers and potential customers. But what are leads? Leads are people interested in the products or services of a company. They are those who wish to have more information, those who fill out a form for a quote, or those who give their email in exchange for something of value offered by the company.

The first step to start your demand generation is to capture the attention of potential customers. As technology advances, so do the ways to get their attention. The fact that there are so many ways to captivate the attention of customers can also be something that plays against your strategy. Everytime we see more and more ads on the street, television, and social networks, you should look for something that differentiates from the others. Something innovative that generates leads  really interested in what they see.

Videos are becoming more and more part of our daily lives. According to a survey conducted by Renderforest in 2020, 78% of users saw an increase in the number of visits to their page after publishing and massifying a video. Differentiation is the key, irresistible content is the most effective way to generate leads, and Video2Market creates an immersive experience where everyone can take actions within the video, in addition to having a BI layer where you can generate leads in real time. 

Your video will be the best way to tell a story for any solution. Video2Market is ready to drive action and give you full visibility of your market’s interest with real-time, pre-calculated data and information. If you want to know how Video2Market can help you improve your lead generation, leave a comment or contact us and an expert with get in touch with you.