7 Min. Reading Webinars are bread-and-butter. They are necessary for raising brand awareness, for bringing new leads to the customer funnel, for eLearning processes, remote onboardings, you name it. Hence, having the most engaging and cost-effective webinar is not just desirable; it is crucial. But how can you achieve that? One way to do it...
6 Min. Reading 2020 was the year of the unexpected and led out to new tendencies and developments in every area. The marketing world was no exception to this. As we get into 2021, here are the top marketing tendencies that started last year and will lead our lives as marketers and customers during the...
3.7 Min Reading All corporative events have common characteristics and purposes: they contribute to brand awareness and are useful for networking. But Galas (even charity galas) have the biggest emphasis on two aspects: recognition and networking, which makes them so relevant for the corporative world. Recognition Recognition is a human need; therefore, we look for...
5.6 Min. Read As offices resume work from the holiday break, many people are facing the question of how to return safely to the office. As useful as home office might be, it is no piece of cake, and it can only replace in-person work up to a certain point. Getting your team together might...
4.5 Min. Read The UN declared 2021 as the International Year of Creative Economy for Sustainable Development because the orange or creative economy (with its components of creativity, technology, and innovation) is an indispensable path to achieving the UN’s seventeen Sustainable Development Goals set for 2030. In this context, it is worth asking about the...
5 Min. Read One of the questions we all have right now is how to carry on with our family celebrations despite the pandemic. By now, we are months into having friends and family meetings through video calls, but we still wonder how to make something special out of the ones we are about to...
3 Min. Read Videos are excellent communication, marketing, and learning tools, besides being an amazing art form. In the marketing world, videos are –and will continue to be– widely used as they have a particular capability to move people’s feelings and motivate them to act. Videos, unlike other media, integrate two of our most engaging...
We’ve all been through jobs where we didn’t feel right. We’ve all had an idea, and the boss has taken it over; we’ve worked overtime, and no one has been interested, or we’ve had to do a repetitive task that, however necessary, didn’t give us any joy. Everyone has dealt with it in the best...
Marketing, to put it simply, is working with people’s motivations to take action. Whether it is to buy a product, donate work-hours to an NGO, take an online course, or listen to a song. To do this, marketing experts have several resources under their belt, and gamification is one of them. Gamification is an important...
October is Breast Cancer Awareness Month. Before it ends, we would like to call attention to the challenges cancer patients are currently facing and the duty we have to contribute to the fight against cancer. The stress the pandemic has posed on healthcare systems over the globe is widely known. As SARS-COV-2, the virus that...
