3 Min. Read

Videos are excellent communication, marketing, and learning tools, besides being an amazing art form. In the marketing world, videos are –and will continue to be– widely used as they have a particular capability to move people’s feelings and motivate them to act. Videos, unlike other media, integrate two of our most engaging senses: sight and ear, which makes them highly effective when you are trying to create emotions or transmit any message. 

Every business needs marketing, and it is easy to understand why every business can benefit from a well-produced video. Still, when planning the right video for your business, there is a big decision you will have to make: do you want a traditional or an interactive video for your campaign?

Here you will find the five top pros of interactive videos that outsmart traditional ones as marketing and eLearning tools.

1. Interactive videos are highly engaging

By definition, interactive videos are designed to eliminate the viewer’s passivity. Since they invite the viewer to touch or click parts of the screen to trigger actions, an interactive video can produce a degree of engagement traditional ones struggle to achieve, reducing the attrition rates.

2. Interactive videos can be adapted more easily to satisfy your business’ needs

One of the perks of interactive videos is the possibility of adapting them to your business’ current needs. They can be embedded in websites with more information on a topic, linked to social media, including features such as commenting or sharing, used to gather leads data or to build crossed traffic with other contents of yours.

3. Interactive videos can be personalized and bring the viewer to the center of the action

When properly built, interactive videos are user-driven, giving them the power to make decisions inside the video and a sense of being in control. This, in turn, helps to make them more engaging.

4. Interactive videos can be easily gamified

The fact that interactive videos are user driven also makes them great for gamification strategies, as they can be easily adapted to reward users for their interactions through a point system, the use of badges, or any other recognition mechanism. 

5. Interactive videos are functional on any device

An excellent interactive video will be designed to be cross-device friendly, meaning the user will have the same interaction opportunities whether he/she is watching it on a laptop or mobile. This, in turn, gives to the chance to collect data or build audience engagement regardless of their chosen device.

Our Video2Market experts will guide you on how to build the right strategy for your interactive video campaign. Contact us to get a quote.

Business Trends – HOW DO TRADITIONAL VIDEOS DIFFER FROM INTERACTIVE VIDEOS
By: Ana Maria Enciso – December 2020