It’s no secret that events in 2020 are taking a big hit. The pandemic has caused social distancing guidelines, fear in many, and illness to hundreds of thousands. There is simply no way that events will continue to happen in person in 2020. However, this does not mean it is the end. After all, this is one of the world’s most creative industries. 

COVID-19 has changed the world, but so have humans. We have adapted, and every day we are looking for ways to succeed. Before we talk about how COVID-19 has changed the world and our industry, let’s rewind to understand the power of an event because “When we meet, we change the world.” 

That is a powerful notion. Events range anywhere from a simple meeting to a concert, seminar, forum, live expo; you name it. Of course, each one has its purpose, but they all tell a story. When humans connect, talk, and understand the storytelling of the event they choose to attend, they gain knowledge and power. 

“When we meet, we change the world.” This can be implied in every single event. Whether you change the outcome of a meeting decision, shift how someone perceives a product, or teach them how to have better time management skills in a webinar, at the end of the day, every event changes the world. 

Events are inherently powerful networking tools. They allow you to meet new people, travel to new places, hear new business ideas, and gain insights into anything that is happening around the world. Most importantly, they connect you with others who share the same interests as you. Now is the time to spread your company’s mission and vision statements and gain new business opportunities potentially. By participating in an event, you open the door to endless possibilities. You not only come out with connections of people in the same industry as you. But can also get to know what others offer. You never know when you will need someone’s services next. 

Events are also an incredible opportunity for your interpersonal and social skills. They push you out of your comfort zone and allow you to share your opinions in a room full of strangers. These experiences, additionally, recognize your success and reward your achievements. Overall, events are an excellent opportunity to expose your business, connect with people, learn new things, and earn prizes. 

Now you might be wondering: What about virtual events? Can you still benefit from them and enjoy the experience as much as in a personal one? 

Virtual events are what they sound like, precisely: an event held online. They can be conducted through different online platforms, but so far, they all serve the purpose of substituting a real one. However, since the most common types of online –and hybrid, half in person, half online– events are webinars, conferences, they have a ton of benefits:  time management options, a decrease in audience limitations, and cost-friendliness.  You can even record them and replay them to increase visibility and coverage, have automated reports based on the tools you use to hold your event or include interactive booths perfect for sponsors. Plus, one of the most potent tools is a global audience. People that may not have been able to attend your physical event can join online.

But now let’s be real, how many deadly boring online events have you attended? They all intend to be great, but at the end of the day, most people are using webinars as events, which is just not the best option because they lack excitement. They also fall short of networking, as most people are not willing to chat or indeed respond to each other on a webinar or conference. That is why virtual events need to be creative and make the attendee just as comfortable as they would be in an in-person one. 

On the other side, physical events do not have the insightful data reports that virtual events do but,overall, both types of events have the potential to be an incredible experience. 

Imagine if you could mash up a virtual and a physical event through gamification to create something unique, fun, attractive, and, most importantly, revolutionary in our new world. 

By definition, gamification is “the application of typical elements of game playing to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.” Now imagine if you could attend a virtual event that allowed you to feel just like if you were in a different place. It would not feel like another boring webinar, but it would offer all the activities you would have in the physical event. 

Well, you’re in luck! There is a way: eBrightConnect™.

eBrightConnect is an innovative virtual event platform with integrated BI designed to inspire audiences, reward engagement, and gain lifelong advocates through a gamified experience. 

This new solution is taking away the disadvantages of traditional virtual events and delivers valuable content in a dynamic, competitive, and engaging way. It allows all participants to set their own goals and go at their own pace to reach rewards and recognition. eBrightConnect focuses on transporting the audience to attractive spaces filled with purpose and interactions. Its capabilities range from magnified 3D conventions centers to hotel lobbies and expo areas, to the relax and recharge collaboration zones, and any other space you intended to have as part of your physical event. eBrightConnect also allows you to set your KPIs to ensure your reports are useful. There is no better understanding of how your event is performing than by having insightful real-time data. 

Now you might be wondering what the capabilities of eBrightConnect are, just to name a few: smart-sized content, expo zones, event, landing pages, live streaming, audience interactions and engagement, BI analytics, 3D model making, and more! 

eBrightConnect is one of the most effective ways to ensure your event looks and feels real. Remember, they are all about experiences, connections, self achievements, and, last but not least, creating change.

COVID-19 was not in the plans. Unfortunately, it has ended too many events in 2020, but most importantly, it has taught us that the event industry is flexible and creative enough to continue during these unprecedented times. This pandemic is making us adapt, and that is what the world needs. People are afraid to leave their homes; they prefer something convenient yet does not falter to inspire. It’s time to get creative and learn how to forget the concept of being defeated. Revolutionize your events with a gamified experience model like eBrightConnect, and do not let this pandemic ruin your goals. Events are something people will always look forward to being part of.

Get creative and keep connecting; the world needs your presence and engagement. 

By: Isabela Rosa – September 2020

Leave a Reply

Your email address will not be published.