As organizations continue to struggle with the growing complexity of customer data and the need to make informed decisions quickly, they are increasingly considering implementing artificial intelligence (AI) and business intelligence (BI) technologies to make sense of it all. 

AI and BI (Artificial Intelligence and Business Intelligence) are two emerging technologies that have become essential tools for businesses seeking to stay competitive in today’s digital world since they have revolutionized the way businesses interact with their customers. 

By combining these two technologies together into a single application, companies can create an incredibly powerful interactive video experience that is both engaging and informative for viewers and, at the same time,  get a comprehensive view of their preferences and develop interactive videos tailored to individual needs.

How can you mix Artificial Intelligence + Business Intelligence?

Interactive video experiences give customers the opportunity to interact directly with a company’s product or service by implementing real interactive elements, which can go from buttons, hot spots, images, or even questions. With the use of Artificial Intelligence, companies can pinpoint customer preferences and customize videos accordingly. This way, customers will be more likely to engage with a brand as they receive content that is tailored specifically for them. 

When it comes to Business Intelligence, businesses can track customer data such as what type of videos the audience watches, how long they watch each video, and where they click within the video in real-time. With detailed analytics regarding who watched what percentage of a video, which parts they skipped over, and even where they got stuck during playback, organizations are able to make adjustments on the fly to ensure each viewer has the best possible viewing experience. 

Furthermore, AI can be used in combination with BI to help create personalized recommendations for customers based on their past behavior. For example, if a customer has previously watched a particular type of video, then AI algorithms could detect this pattern and suggest similar videos that the customer might be interested in watching next time. Not only that, but AI also helps anticipate user needs and expectations so that companies can provide timely content before a user even requests it. This helps organizations stay ahead of the competition while providing better customer service experiences, ultimately driving loyalty and sales growth over time. 

What is the result of mixing AI + BI?

When applied correctly, AI + BI helps companies turn regular videos into interactive experiences that boost engagement levels while gaining valuable insights into consumer behavior. Not only does this lead to increased sales but also improved customer satisfaction levels which are essential for any business looking to thrive in today’s digital landscape.

So if you’re looking to create an engaging online video experience that really resonates with viewers – consider using Video2Market for your interactive videos.

Video2Market® integrates business intelligence by including our state-of-the-art executive dashboards, interactive elements, and sharing strategies. Your organization can access valuable data about viewer engagement, trending hotspots, retention charts, social media platform trackers, geo locations, unlimited lead prequalification, and more. This data is then analyzed by our experts to gain insights into what’s working well and what needs improvement, allowing you to optimize your content for maximum impact.

Explore Video2Market today and get started with your interactive video marketing strategy!