3 Min. Reading

The Real Estate industry covers all the faces of a property: from its purchase, development, and sale, to its diverse uses (residential, commercial, industrial, among others). Over the past few months, the Real Estate industry has developed new dynamics, and thanks to them, people are now contacting more real estate agents to help them buy or sell a property. 

Nowadays, we all start the process of renting, buying, or selling a property on an electronic device. Whether you are looking for a rental place through a specialized website or social media, most people begin the research on their cell phones or laptops. Consequently, having a strategy for various digital channels is crucial, but probably the most important of them all is social media.

Due to its diversity and each social media’s particular target, they are an excellent means to connect with prospects as realtors will reach a broad spectrum of the population not by working harder but by working smarter. It is a path to reach a diverse audience.

By being accessible and understanding they may encounter people of all ages who are part of the decision process, realtors can reach people in different life stages, families, couples, or single people through social media because of how deeply integrated it is to our everyday lives. 

However, social media is only effective when used with powerful content, and in the Real Estate industry, publishing a set of pictures is no longer enough. Aesthetic innovation and business intelligence are indispensable for an effective campaign, and Video2Market’s interactive videos hit the nail on these two points. 

Video2Market’s new dynamic solutions for the Real Estate market help create a relationship from the beginning with the future buyer through interactive videos that generate an immersive experience. By creating a solid connection from the very beginning, even days before meeting personally, the realtor gathers information from his/her prospects. Then, the realtor can analyze the data collected by Video2Markets technology and use it to determine the best way to approach a potential buyer when showing a house or even to suggest a different property more suited to the lead’s needs. 

Creating a bond with the customer is crucial in every vertical sector, but this is a particularly sensitive point for the Real Estate industry as it directly affects people’s homes.

Take a look at this video to find this new perspective for realtors to connect with their clients way before they meet.

Business trends – CONNECT BEFORE YOU MEET: THE LATEST OPPORTUNITY FOR REALTORS
By: Sara Luna & Ana Enciso
Edited by: Ana Enciso & Isabela Rosa