“The new norm,” I hear this all day long.

These past six months have not been what we would consider “normal.” What does that word even mean? 

According to the dictionary, “normal“ is “conforming to the standard or the common type; usual; not abnormal; regular; natural.” I guess you can say what we had was normal, but I am not convinced it was, not even before COVID-19.

Anyhow, the past six months have been some hard ones. COVID-19  is a whole other article, but, for now, let’s talk about the collateral effects COVID-19 has brought to society; particularly, let’s focus on Business Continuity. 

Working from home (WFH) has been one of the most significant adjustments. However, let’s be realistic: without all kinds of commerce running, our economy suffers. Although the world is currently screaming for help, “the show,” aka business, must go on. 

Employees need their jobs to take care of their families; employers need their business to make money; clients need their services or projects to deliver to their stakeholders, and much more. If companies do not adapt, this cycle of interdependence will not survive. 

There is where Business Continuity comes in. That is understanding the potential threats a company faces and creating systems to prevent, deal, and recover from them. 

As a company, we have taken all the steps to ensure that all of us are staying safe and productive. We have transitioned to our Optime Virtual Space, in which we have greatly succeeded. We are continually delivering results and growing. Actually, we continue to add new members to our team. In a pandemic, that is abnormal.

Our team has created a brand new solution for virtual events called eBrightConnect. We have grown our solution of interactive videos like never before with Video2Market. We are consultants, and just like we consult others, we ensure we are always adapting to what our company and clients need. 

COVID-19 may now be the “new norm,” but so are our solutions. We make it work, we adapt, and we move on. 

We all need to adapt. We need to think outside the box. We need to grow, communicate, learn, develop, and continue with the new norm. If we fail to do so, our businesses will no longer be ready for this new normality. 

It’s time to develop and make those ideas come to life. Remember, the new norm means adapting, and you’re not alone. 

Stay tuned for more of our “Working From Home, A series” blog posts.

Curated Business Trends – ADAPTING TO THE NEW NORMAL – WORKING FROM HOME, A SERIES
By: Isabela Rosa – September 2020