Author: Maria Florencia Sanchez (Maria Florencia Sanchez)

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WHY DO YOU NEED LOYALTY PROGRAMS?
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WHY DO YOU NEED LOYALTY PROGRAMS?

We are all consumers of some brand, so why not choose a company that rewards you for doing so?  However, which loyalty programs generate a sense of belonging, a need to change our actions to stay with a company, and the opportunity to grow and earn more? Business success always depends on developing a product...

EFFICIENT LOYALTY PROGRAMS
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EFFICIENT LOYALTY PROGRAMS

Finding a new client is much more complicated than maintaining an existing one. That is common knowledge and has been proven by several reference studies in the field, and also that loyal customers are more valuable than new ones. So, what are you doing to keep them? Loyalty programs are the best way to offer...