Author: Ana Maria Enciso (Ana Maria Enciso)

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5 CUSTOMER RETENTION PRINCIPLES YOU SHOULD WORK BY
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5 CUSTOMER RETENTION PRINCIPLES YOU SHOULD WORK BY

9 Min. Reading The principle that finding a new customer is more expensive than keeping an existing one is well-known. Companies have developed a broad repertoire of strategies to comply with it. From giving freebies to loyal customers to sending personalized hand-written notes and developing fully structured loyalty programs, the options are endless. However, customer...