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Why millennials can’t get enough of these 5 apps

According to the US Census, millennials are currently the largest generation in the history of the country, and the most powerful group of buyers.*

It’s more important than ever before for marketers to know where they are and why. From instant messaging to location sharing and instant payments, here are the 5 apps with the highest concentration of millennials and why they love them.

  1. Yik Yak

Launched in 2013, Yik Yak is a mobile application available for iOS and Android. This app allows you to create a pseudonym and share updates (call Yaks) with other users within a 5 miles radius. Although a lot of messages are simply jokes, it is also used for community announcements and as a channel to release emotional stress and have personal discussions.

Why they love it?

Anonymity

Unlike Twitter, Yik Yak offers a cover of anonymity for Millennials to interact with people around them. The ability to share content anonymously with proximity restrictions creates a space that allow them to express their feelings and share their thoughts without having to reveal their true persona.

  1. Venmo

Venmo is a digital wallet that allows you to transfer money from friends. In the first month of 2016, Venmo processed more than 1 billion dollars. Venmo allows users to send money back and forth for things like rent, gas and dinner with the simple tap of a finger.

Why they love it?

Social Convenience

Peer-to-peer payment apps like Venmo only require that the two people involved in the transaction create accounts that they can link – no compatibility with register systems is required. Once someone adopts Venmo they will have an interest in getting more of their friends to use it. Venmo’s social component keeps the amounts transferred secret, but allows you to make creative captions and react to other people’s public payments.

  1. InstaSize

InstaSize promotes itself as the best and easiest way to edit photos and videos. Resize your pictures, create collages, add film inspired filters, typography and multiple effects.

Why they love it?

Customization

Modern age allows us to take advantage of personalization like never before, and Millennials love to tailor everything to match their preferences. InstaSize offers millennials the opportunity to make their content relevant and original through customization.

  1. Buzzfeed

Buzzfeed is a social news and entertainment company that generates 6 billion views each month. The site creates informational content fused with inventive humor to create a one-stop shop for the user. Buzzfeed monetizes on non-invasive marketing that is embedded into their content.

Why they love it?

Pop culture

Buzzfeed created the perfect formula of high reliance of technology and the ability to create an emotional connection with their audience through pop culture references. Unlike their parents, millennials are more likely to consume content from brands that connect with their open view of the world and ideas.

  1. Tinder

Tinder is the famous location-based dating app that allows mutually interested users to connect with the swipe of a finger, and simplifies the process most dating websites require.

Why they love it?

Instant gratification

The app is very simple to use and feels like a game. Millennials connect better with processes that are simple and get to the point. Forget about filling out a long bio and complicated preferences lists.

Based on these five apps, make sure to keep these important elements in mind when developing any strategy targeting millennials – anonymity, social convenience, customization, pop culture and instant gratification. Of course, don’t forget that these elements may be vital now, but with such a complex environment that is constantly shifting, who know what trends we’ll see in the future- even in the coming months.

Sources

COMSCORE SURVEY:

https://www.comscore.com/Insights/Blog/Venmo-BuzzFeed-Tinder-and-Snapchat-Among-The-Top-20-Apps-with-Highest-Concentration-of-Millennials

YIK YAK:

https://en.wikipedia.org/wiki/Yik_Yak

http://www.nbcnews.com/tech/mobile/what-yik-yak-why-do-college-students-love-it-so-n461471

VENMO

https://help.venmo.com/customer/portal/articles/1322558-what-is-venmo-

http://blog.venmo.com/1-billion-served?utm_source=Triggermail&utm_medium=email&utm_campaign=Post%20Blast%20%28bii-payments%29:%20Venmo%20processes%20%241%20billion%20in%20January%20%E2%80%94%20Another%20step%20towards%20faster%20payments%20%E2%80%94%20Prosper%20raises%20borrower%20rates&utm_term=BII%20List%20Payments%20ALL

INSTASIZE

https://www.mobileaction.co/app/ios/us/instasize-photo-video-editor-for-instagram/576649830

http://blog.hubspot.com/marketing/psychology-personalization

BUZZFEED

http://www.buzzfeed.com/about

http://www.scgpr.com/41-stories/buzzfeed-millenial-marketing

TINDER

https://en.wikipedia.org/wiki/Tinder_(app)

http://www.huffingtonpost.com/antonio-borrello-phd/the-shocking-truth-about-_7_b_8011462.html