Gamifying Your Sales Processes

As we settle in an era that evolves around technology and automation, we ask: are our processes too vague? Are we slowing down our sales force with archaic methodologies and systems? The answer is, most likely. Thankfully, there are ways to change this and cater to tech savvy audiences. For the past year and a…

The Importance of Having A Social Media Presence

Social media has been around since 1997; however, it has been less than a decade since it became a powerful tool of communication. Social media has given end consumers the power to reach companies easily and vice versa. With its growth in popularity added to the increasing numbers of active users across several platforms (Instagram, Facebook,…

What Sales Reps Can Learn From Michael Phelps and Game Mechanics

Imagine you are Michael Phelps, one of the world’s’ greatest athletes. You have worked your entire life to win a gold medal at The Olympics. You put in endless hours training at the pool and have always pushed harder to surpass your goals. Whether those goals were to cut off 5 seconds from your 50M…

Shifting into Social Selling | Part 3 – The How of Social Selling on LinkedIn

In the first two parts of our Shifting into Social Selling series, we explained the reasons behind social selling and why it is important for sale reps to engage in social selling. In this final part of the series, we’ll guide you step by step on how to use LinkedIn precisely for social selling. “It…

5 Reasons sale representatives need to use social media as a selling tool

Shifting Into Social Selling | Part 2 – The Why of Social Selling

In the first part of our Shifting into Social Selling series we outlined key tips and advice that will help set a strong foundation for sale representatives. The 2nd part of the series will explain the reasonings behind social selling. We’ve gathered some of the most important tips and advice from Microsoft’s “Always Be Closing”…

Shifting into Social Selling is a three part series that focuses exclusively on the evolution of sale representatives and their shift into the new ways of social selling.

Shifting into Social Selling | Part 1

Shifting into Social Selling is a three part series that focuses exclusively on the evolution of sale representatives and their shift into the new ways of social selling. In this series, we will break down the social tactics ruling today’s modern era of sales and lay out the essentials of social selling. As consultants to…

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Why Companies Need To Embrace Social Responsibility

Human. Balance. Society. These are just a few words that can be used to describe corporate social responsibility (CSR). With the boom in industrialization came the decline of our ecosystems and working class individuals put aside certain values in order to reach for new opportunities for growth. While industrialization brought us out of the “dark…

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7 Ways To Start A Conversation With A Stranger

“Don’t talk to strangers.” We’ve all heard it before– It’s the phrase our parents cemented in our heads at a very young age. And while I appreciate that advice, there are certain situations where it should be thrown out the window. Malavika Varadan’s 7 Ways to Make a Conversation TEDx Talk explains why it is…

Ring your Morning Bell

Chase Banks are promoting small businesses through their program, “Chase Morning Bell,” where small businesses can submit videos explaining how they ring their bell to start their day. Here at Optime, we begin the day with innovative ideas. Starting with the “techies” who work together with design team and our video production department, to the…

3 Tactics to Smarter Selling

With so much technology at our fingertips, it has become increasingly simple to track, measure, and integrate analytics into lead campaigns. How can we make sense of so much information at once and have the ability take proactive actions to reach goals? Extract value from big data By narrowing down your KPIs, you can boost…

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